A comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan

مدل بازاریابی جامع در ارتباط با رابطه میان آژانس های مسافرتی و خطوط هوایی: مطالعه موردی کشور تایوان///// چکیده: این مقاله به منظور بررسی چگونگی اثر فروش رابطه ای خطوط هوایی، مزایای ناشی از روابط و کیفیت روابط بر عملکرد داوطلبانه آژانس های مسافرتی به رشته تحریر در آمده است. فرضیاتی در مورد رابطه میان این متغیرها بر اساس ادبیات مربوطه و استفاده از مدل معادلات ساختاری معتبر، ساخته شد. پرسشنامه ای تهیه شد و نمونه گیری طبقه ای از آزانس های مسافرتی کلاس a تایوان به صورت جامع و کاملی صورت پذیرفت. از 1000 پرسشنامه توزیع شده 169 مورد آن تکمیل و جهت تحلیل داه ها مورد استفاده قرار گرفت. نتایج تجربی حاکی از آن بود که مزایای ناشی از روابط و فروش رابطه ای خطوط هوایی می توانند عملکرد داوطلبانه آژانس های مسافرتی را تحت تاثیر قرار دهند. این اثرگذاری و میانجی گری متغیر کیفیت روابط تحقق می یافت و هیچ کدام از این دو به طور مستقیم بر دیگری اثرگذار نبودند. هر چند کیفیت روابط به طور مثبت و معناداری بر عملکرد داوطلبانه آژانس های مسافرتی در قبال شرکت های خطوط هوایی تاثیرگذار بود. روشن است که کیفیت روابط نق ...

لینک منبع :A comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan

A comprehensive relationship marketing model between airlines ... www.sciencedirect.com/science/article/pii/S0969699715000435‎SimilarA relationship marketing model between airlines and travel agencies is verified. ... on comprehensive travel agencies and Class A travel agencies in Taiwan. A comprehensive relationship marketing model between airlines ... https://trid.trb.org/view.aspx?id=1360408‎CachedJul 9, 2015 ... A comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan. This study aims to examine how ... A Comprehensive Relationship Marketing Model Between Airlines ... https://www.scribd.com/.../A-Comprehensive-Relationship-Marketing-Model-Between-Airlines-And‎CachedA comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan Ching-Cheng Chao a, Hsi-Tien Chen b, *, Tai-Lin Yeh ... A comprehensive relationship marketing model between airlines ... https://www.daneshgahi.com/P/tl/tc.aspx?tid=2006923‎Cachedترجمه مقاله A comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan را از پورتال آموزش و پژوهش دانشگاهیان دانلود ... Do Strategic Behaviors Link Travel Agencies in Brazil? - scielo.br www.scielo.br/scielo.php?script=sci_arttext&pid=S1807...‎CachedSep 22, 2016 ... In the context of the relationship between travel agencies and airline companies, the travel agency market can be segmented ... of the airline business, which needed efficient and comprehensive ...... A comprehensive relationship marketing model between airlines and travel agencies: the case of Taiwan. How relationship marketing, switching costs, and service quality ... www.tandfonline.com/doi/full/10.1080/23249935.2017.1321696 May 17, 2017 ... Relationship marketing is also found to have a positive impact on service quality. ... of switching costs on the relationship between relationship marketing ... has led to increasing demand for airfreight transport services there. ..... Finally, this study further develops the service quality–satisfaction–loyalty model ... Do Strategic Behaviors Link Travel Agencies in Brazil? (PDF ... https://www.researchgate.net/.../308495233_Do_Strategic_Behaviors_Link_Travel_Agencies_in_Brazil Official Full-Text Paper (PDF): Do Strategic Behaviors Link Travel Agencies in Brazil? ... A comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan. [Show abstract] [Hide abstract] ABSTRACT: ... Collaborating pivotal suppliers: Complementarities, flexibility, and ... https://www.researchgate.net/.../303240216_Collaborating_pivotal_suppliers_Complementarities_flexibility_and_standard_communication_between_... One of the main aims of travel agencies is to collaborate with airline companies in ... Data were obtained via questionnaire surveys that were distributed among employees of travel agencies from Taiwan, Mainland ... A comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan. Relationship Marketing and Supplier Logistics Performance: An ... onlinelibrary.wiley.com/doi/10.1111/j.1745-493X.2005...x/abstract?... Oct 10, 2005 ... Relationship Marketing and Supplier Logistics Performance: An Extension of the Key Mediating Variables Model ... A comprehensive relationship marketing model between airlines and travel agencies: The case of Taiwan, ... Relationship Marketing and Supplier Logistics Performance: An ... onlinelibrary.wiley.com/doi/10.1111/j.1745-493X.2005...x/abstract‎SimilarOct 10, 2005 ... Relationship Marketing and Supplier Logistics Performance: An Extension of the Key Mediating Variables Model ...