A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING

یک مدل برنامه ریزی هدف جهت برنامه ریزی رسانه//// یک مدل برنامه ریزی هدف، جهت انتخاب رسانه ارائه شده است که هدف را اصلاح می کند و مدل های رسانه موجود را با در نظر گرفتن مخاطبان تکراری تجمعی در طول بازه های زمانی متفاوت، بسط می دهد. این امر موجب کنترل جزئیات فرکانس توزیع پیام ها شده که بازارهای متنوع و مختلفی را در یک ترتیب زمانی به هم مرتبط، مورد هدف قرار می دهد. این روش به همراهی یک متد لگاریتمی که منجر به تولید پیام های مجزا با فرکانس log نرمال می گردد، همراه می گردد. ...

لینک منبع :A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING

A Goal Programming Model for Media Planning | Management ... pubsonline.informs.org/doi/abs/10.1287/mnsc.14.8.B423‎CachedA goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative ... [PDF] A Goal Programming Model for Media Planning - INFORMS ... pubsonline.informs.org/doi/pdf/10.1287/mnsc.14.8.B423‎SimilarA goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumu- lative duplicating audiences over a variety of time periods. A Goal Programming Model for Media Planning | SpringerLink https://link.springer.com/chapter/10.1007%2F978-3-642-51565-1_47 Summary. A goal programming model for selecting media is presented which accounts for cumulative duplicating audiences over a variety of time periods. A Goal Programming Model for Media Planning - Springer https://link.springer.com/chapter/10.1007/978-3-642-51565-1_47 Summary. A goal programming model for selecting media is presented which accounts for cumulative duplicating audiences over a variety of time periods. A Goal Programming Model for Media Planning - ACM Digital Library dl.acm.org/citation.cfm?id=2872180 A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative ... Media planning and preferences: a fuzzy goal programming model ... www.inderscienceonline.com/doi/abs/10.../IJMCDM.2015.071246‎CachedGoal programming (GP) and its variants are well-known aggregating methodologies for solving multi-objective decision aid processes and they have been ... Media planning and preferences: A fuzzy goal programming model https://www.researchgate.net/.../282739812_Media_planning_and_preferences_A_fuzzy_goal_programming_model Goal programming (GP) and its variants are well-known aggregating methodologies for solving multi-objective decision aid processes and they have been ... Media planning and preferences: a fuzzy goal programming model ... https://www.deepdyve.com/.../media-planning-and-preferences-a-fuzzy-goal-programming-model-LgVReitGCN‎CachedRead "Media planning and preferences: a fuzzy goal programming model, International Journal of Multicriteria Decision Making" on DeepDyve, the largest ... A GOAL PROGRAMMING MODEL FOR OUTPUT PLANNING - Fisk ... onlinelibrary.wiley.com/doi/10.1111/j.1540-5915.1979...x/abstract‎SimilarABSTRACT. This paper describes a goal programming procedure for determining satisfactory output plans for a work center. The situation being modeled is one ... Handbook of Critical Issues in Goal Programming - Google Books Result https://books.google.com/books?isbn=1483295117 C. Romero - ‎2014 - Mathematics A linear goal programming model for developing economies with an illustration from the agricultural sector in Egypt. ... Goal programming model for water quality planning. Journal of the ... A goal programming model for media planning.