Managing customer relationship management projects: The case of a large French telecommunications co

مدیریت پروژه های مدیریت ارتباط با مشتری: مطالعه موردی از یک شرکت ارتباطاتی بزرگ در کشور فرانسه Abstract/ Customer relationship management (CRM) implementation projects reflect a growing conceptual shift from the traditional engineering view of projects. Such projects are complex and risky because they call for both organisational and technological changes. This requires effective project management across various phases of the implementation process. However, few empirical researches have dealt with these project management issues. The aim of this research is to investigate how a “ project team ” manages CRM implementation projects successfully, across the different phases of the implementation process. We conducted an in-depth case study of the “ Firm-Clients Branch ” of a large telecommunications company in France. The findings show that, to manage CRM implementation projects successfully, an integrated and balanced approach is required. This involves app ...

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Managing customer relationship management projects: The case of ... www.sciencedirect.com/science/article/pii/S0263786309001501‎SimilarWe conducted an in-depth case study of the “Firm-Clients Branch” of a large telecommunications company in France. The findings show that, to manage CRM implementation projects successfully, an integrated and balanced approach is required. This involves appropriate system selection, effective process re- engineering ... [PDF] Managing customer relationship management projects: The case of ... https://pdfs.semanticscholar.org/.../db612bbfa616bf65406da6f09a1e62e30ffd.pdf‎Cached SimilarManaging customer relationship management projects: The case of a large French telecommunications company. Adel Beldi a. , Walid Cheffi b,*. , Prasanta K. Dey c a Department of Finance, Auditing, Control, Economics, IESEG School of Management, Lille-Paris, France b Department of Accounting, Control and ... Trends and Innovations in Marketing Information Systems - Google Books Result https://books.google.com/books?isbn=1466684607 Tsiakis, Theodosios - ‎2015 - Business & Economics Customer value: Determination in undefined environment. Management of Organizations: Systematic Research, 53, 7–18. Beldi, A., Cheffi, W., & Dey, P. K. ( 2010). Managing customer relationship management projects: The case of a large French telecommunications company. International Journal of Project Management, ...Success and Failure of IS/IT Projects: A State of the Art Analysis ... - Google Books Result https://books.google.com/books?isbn=331923000X D. Laurie Hughes, Yogesh K. Dwivedi, Antonis C. Simintiras - ‎2015 - Computers AddisonWesley, Reading, MA Belassi W, Tukel OI (1996) A new framework for determining critical success/failure factors in projects. Int J ProjManag 14(3):141– 151 Beldi A, Cheffi W, Dey P (2010) Managing customer relationship management projects: the case of a large French telecommunications company.Managing customer relationship management projects: The case of ... freetopfile.ir/70-managing-customer-relationship-management-projects-the-case-of-a-large-french-telecommunications-co/‎Cached21 ا کتبر 2017 ... Managing customer relationship management projects: The case of a large French telecommunications co. مدیریت پروژه های مدیریت ارتباط با مشتری: مطالعه موردی از یک شرکت ارتباطاتی بزرگ در کشور فرانسه. Abstract/. Customer relationship management (CRM) implementation projects reflect a growing ... CRM Adoption in a Higher Education Institution | Rigo | Journal of ... www.jistem.fea.usp.br/.../10.4301%252FS1807-17752016000100003‎Cached SimilarManaging customer relationship management projects: The case of a large French telecommunications company. International Journal of Project Management, 28(4), 339–351. Brito, C. (2011). Relationship Marketing - Old Wine in a New Bottle? Innovative Marketing, 7(1), 66–77. Bull, C. (2010). Customer Relationship ... [PDF] The Perception of Customer Relationship Management Adoption ... ibimapublishing.com/articles/JMTKS/2011/940658/940658.pdf‎Cached Similar"Managing. Customer. Relationship. Management Projects: the Case of a Large. French Telecommunications Company,". International Journal of Project Management. 28(4): 339-351. Boohene, R & Agyapong, G. K. Q. (2011). " Analysis of the Antecedents of Customer. Loyalty of Telecommunication Industry in. Ghana the ... [PDF] Adopting Technology for Customer Relationship Management ... - Hal https://hal.archives-ouvertes.fr/hal-01500365/document‎CachedApr 6, 2017 ... [11] Beldi, A., Cheffi, W., Dey, P. K. (2010), "Managing customer relationship management projects: The case of a large French telecommunications company" International Journal of Project Management, 28(4): 339–351. [12] Budd, R. ( 2016), " Undergraduate orientations towards higher education in ... Markets and the Arts of Attachment - Google Books Result https://books.google.com/books?isbn=1317445988 Franck Cochoy, Joe Deville, Liz McFall - ‎2017 - Social Science A CRM system to implement customer differentiation in call centres The 'Star Customer' project At the beginning of the 2000s, the French telecommunication operator 'Global Telecom'3 – abbreviated as 'GT' – considered implementing commercial differentiation in the customer service provided by its call centres. As a large ...[PDF] Customer Relationship Management (CRM) - EconJournals.com https://www.econjournals.com/index.php/irmm/article/.../297/pdf‎Cached SimilarJournal of Research in Marketing, 26(3), 207–215. Beldi, A., Cheffi, W., Dey, B. ( 2010), Managing customer relationship management projects: The case of a large French telecommunications company. International Journal of Project Management,. 28(4), 339-351. Bose, R. (2002), Customer Relationship Management: key ...