Organisational characteristics and the practice of strategic planning in Jordanian hotels

abstract/ This study examines the effects of some organisational characteristics on the practice of strategic planning in Jordanian hotels. Data was collected via a questionnaire survey of Jordanian hotels in two cities: namely Petra and Aqaba. The results indicate that Jordanian hotels engage with the strategic planning process by using a number of its techniques and that the nature of this engagement is affected by organizational size but not by type of ownership. مقاله: انگلیسی / sciencedirect سال انتشار: 2011 فرمت فایل دانلودی : zip فرمت فایل اصلی : pdf تعداد صفحات: 8 حجم فایل زیپ : 112  کیلوبایت ...